The dome did, however, crash into the stage at Yonge-Dundas Square, causing it to deflate, likely costing Michelob (or whoever they hired to put on the event) a pretty penny. Michelob Ultra has marketed itself as low carb and calorie count to appeal to health-conscious drinkers, using athletes like Lance Armstrong and beach volleyball Olympic gold medalist Kerri. With only 2.5 carbs and 85 calories, Pure Gold is triple filtered and brewed free of artificial colors and flavors. Observers got a kick out of the sight and, as of press time, no injuries have been reported as a result of the balloon going rogue. Added: Wants: 11 Gots: 18 SCORE 70 Okay Notes: Made with organic grains from the country's finest fields, Michelob ULTRA Pure Gold is a light lager with a superior, golden taste. That setting represents 'a level playing field' for male and female athletes, says Richard Marques, Ultras VP of marketing. Filming took place at a bowling alley outside Atlanta. Some giant inflatable dome has blown feee of its cables and is rolling around Yonge-Dundas Square lolol Michelob ULTRA Welcome to Superior Bowl ELOs bluesy, 1973 slow-burner 'Showdown' drives the action in suitably beery style. on Wednesday as wind gusts of up to 80 km/h swept through Canada's largest city.Ī large balloon-type structure had been set up by the beer brand as a " chance for Canadians to play basketball indoors, protected from the winter elements," according to an online listing. Dina, Devo and Sid are all together as they talk all about Michelob Ultra's basketball event which led to the balloon flying and crashing into a nearby. People in and around Toronto's Yonge-Dundas Square got quite the shock (and doubtlessly a few laughs) this afternoon when strong winds unleashed a huge inflatable dome from its tethers and sent it flying.Īs first reported by CityNews, a brand activation for Michelob Ultra went sideways around 1 p.m.
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